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Our Story


Reconnect.
Regenerate.
Revolutionise.

From the very beginning, our mission has been to reconnect with the farmers that grow our food. We believe in understanding where our food comes from and the impact it has on our environment and our health.

We’ve become disconnected from how our food is grown due to our reliance on supermarkets and the industrialised food system. This system doesn’t work for anyone - farmers aren’t paid well, animals are subjected to terrible conditions, our food is low in nutrients and isn’t as fresh.

We believe there is a better way. A way that reconnects us with farmers. A way that regenerates the land. A way that revolutionises our food.

We believe in understanding where our food comes from and the impact it has. We stand for a better food system that places the relationship between the farmer and consumer in the middle. We want to provide transparency into the source of your food so you know you’re getting great quality produce grown in a way that aligns with your values.

Tend is focused on reconnecting us with the source of our food. We’ve created a system where you know exactly how your food has been grown and can buy the healthiest, tastiest and freshest food possible. Join us on our mission to reconnect, regenerate, and revolutionise our food!

Rebel Farmer